Graphic designers are the creative minds behind the logos, brochures, and websites that bring your brand to life. To ensure a smooth and successful collaboration, clear communication is key. But sometimes, well-meaning phrases can unintentionally downplay the designer’s expertise or create unrealistic expectations. Here are 10 things to avoid saying to your graphic designer:
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“It’ll just be a quick change.”
Even minor tweaks can take time, especially if they impact the overall layout. Be upfront about the scope of the request. -
“Can you just use this clip art I found online?”
Licensed stock photos exist for a reason. Using unlicensed clips can lead to copyright issues. -
“My nephew made a logo on his phone, can you just tweak it?”
Professional design involves more than aesthetics. There’s brand strategy, usability, and scalability to consider. -
“Can you make it pop?”
Vague feedback makes revisions difficult. Provide specific examples or describe the desired mood. -
“I don’t like it, but I can’t tell you why.”
Constructive criticism is crucial. Point out specific elements and explain what feels off. -
“A friend of mine did this for free…”
Respect the designer’s time and expertise. Price reflects the value of their skills and experience. -
“We need it done by tomorrow.”
Unless it’s a minor change to an existing design, rushing the process can compromise quality. -
“Can you just send me the editable file?”
Providing editable files can lead to branding inconsistencies down the road. Discuss revisions within the design software. -
“My cousin has great design sense, can they give you some feedback?”
Stick with one point of contact to avoid conflicting feedback and keep the project on track. -
“Just use your creativity.”
While designers are creative, they still need direction. Providing clear goals and target audience helps them tailor the design effectively.
By avoiding these phrases and fostering open communication, you’ll ensure a productive and enjoyable collaboration with your graphic designer, resulting in a design that exceeds expectations.